Well I haven't seen it yet, but I'm assuming it's going ot have a Watchmen affect, atleast here anyways, I mean, there's people who have seen it, and loved it, think it's the best thing ever, then there's the ones who understood the plot, but weren't wow'd by it like everyone else, but fair do's, they usually have their own opinions. AND THEN there's the typical "oh it's shit" guys who just throw shit over the film cause they "wear stupid costumes" and it's "too long and boring", yet if you ask them if they've seen it, they'll say no, and on ocassions, they'll say "I've read all the shitty reviews"... uhh, what? o.O
I don't actually think I'll see Avatar in a cinema, might be too late, lol, but I WILL buy it on Bluray later this year.