One area where it does harm the company is this:
-An online game
Basically, that company has to pay for the upkeep of their servers, and for bandwidth, electricity bills, etc.
If people only bought the game, then maybe 20,000 people might buy it. That's 20,000 people to accomodate server space for.
If suddenly people start pirating the game, even if they would not usually buy it, suddenly you might have 10k more people playing the game. That means 10,000 more people to buy bandwidth for (and they haven't given you shiz in return).
So you put your prices up, maybe introduce a monthly cost for playing the game. Suddenly you don't get as many people joining up. Let's say you get 10,000 more players in the next year. You now have 30,000 people to pay bandwidth for. But because people don't like the monthly fees, more people pirate the game. Suddenly you have 100,000 people to pay bandwidth for, and only 30,000 people have bought your game.
*The figures in this post were made up. Don't sue me.
-An online game
Basically, that company has to pay for the upkeep of their servers, and for bandwidth, electricity bills, etc.
If people only bought the game, then maybe 20,000 people might buy it. That's 20,000 people to accomodate server space for.
If suddenly people start pirating the game, even if they would not usually buy it, suddenly you might have 10k more people playing the game. That means 10,000 more people to buy bandwidth for (and they haven't given you shiz in return).
So you put your prices up, maybe introduce a monthly cost for playing the game. Suddenly you don't get as many people joining up. Let's say you get 10,000 more players in the next year. You now have 30,000 people to pay bandwidth for. But because people don't like the monthly fees, more people pirate the game. Suddenly you have 100,000 people to pay bandwidth for, and only 30,000 people have bought your game.
*The figures in this post were made up. Don't sue me.